You should fire your broker and find an investment advisor. Brokerage firms would like you to think that they perform the same functions as investment advisors. Many brokers call themselves 'financial consultants' or 'financial advisors'. But they are not the same as independent investment advisors... an investment advisor's fiduciary duty is on a higher plane, like that of a lawyer, a trustee, or the executor of an estate.”
- Arthur Levitt

Former SEC Chairman
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Account Custody

Maintaining and Protecting Your Assets

Principia Investment Advisors LLC is an independent investment advisor. We do not hold assets for our clients. We exercise only a limited power of attorney to direct client trades within the client account as per an agreed upon investment policy statement.

Our client accounts are held at some of the most reputable discount brokerage houses in the country and are titled in the client's name only. Any disbursements from that account may only be made to the client at his address of record, or the client's bank account.

Clients receive original copies of each purchase, sale, or disbursement, a monthly statement, and consolidated tax reporting at year end. The custodian provides an electronic link and other back office support to PRINCIPIA Investment Advisors LLC, which allows us to direct and monitor client accounts on a daily basis.

We are not employees of the custodian, and receive no compensation from them for placing trades through them. We are free to select any discount brokerage house or trust company to provide custody for client accounts. We chose our custodians based on the best combination of services, cost to our clients and their financial strength. No one ever has to worry about the financial integrity of our custodians.

In addition assets are insured up to $500,000 in accounts you hold in each separate account capacity (e.g. joint tenant or sole owner), with a limit of $100,000 for claims of cash balances by the Securities Investor Protection Corporation (SIPC).

Each custodian also provides excess account protection above SIPC limits. Details vary by custodian. (Account protection does not cover fluctuations in the market value of securities)

CUSTODIANS

We work with many different custodians:

Bank of New York


Schwab Institutional


Ameritrade Institutional