Individuals aren't as bad at picking stocks as many people think. They're worse.”
- Dr. Terrance Odean

Haas School of Business at UC Berkeley
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Why you need an Advisor

Many recent studies, including DALBAR's Quantitative Analysis of Investor Behavior, conclude that most individual investors severely underperform even average mutual funds. As noted by Benjamin Graham, who is widely recognized for his work in developing fundamental analysis, investors are often their own worst enemy. This underperformance is several times greater than an appropriate fee paid for professional advice.


  • Our strategies help investors avoid the pitfalls of selling out of fear and buying under pressure.
  • Totally focused on the long term, Principia portfolios are precisely allocated to avoid chasing the ups and downs.